Please Note: Rich Pictures, also known as Strategy Maps, often carry lots of confidential information and meaning. Therefore some details have been held back due to NDA’s…but know everything drawn has a reason behind it. (They’re actually pretty useless on their own, but when coupled with a storybook or other communication tool, they are a powerful tool to help generate conversation and explain complicated subjects.)

Zurich (Ireland) wanted to shift the focus of their business and move things towards their more successful areas. This Rich Picture was used to illustrate moving from a climate that could end in disaster, towards a more sustainable place.

Creative Director/Design Lead [Hands On, Client Facing]

‍Tasks: Creative Direction; Ideation; Quality Assurance; Team Management; Illustrator/InDesign/Photoshop work. [Illustration by John Rimmer]

• Zurich leaders and employees (Ireland)

• Strategy Map/Rich Picture
• Brochure