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G4S
Values Animation
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G4S
The Brief/Purpose

G4S was on a mission to make sure all their employees, no matter where they were in the world, knew the company's values inside and out. That's where I and my team came in. They tasked us with creating a communication tool that would showcase these values and could be accessed by anyone, anywhere, at any time. It had to be watchable on a person's own schedule and easy to find no matter where you were.

The Restrictions

  • Strong client input on metaphors and scenarios in video
  • Time pressured

My Role

Creative Director/Design Lead [Hands On]

Tasks: Creative Direction; Ideation; Quality Assurance; Script Writing; Storyboarding

Audience
  • All employees at G4S, globally
Outputs
  • Animated film
Team
  • Myself [Creative Director/Design Lead]
  • Julian Stelfox [Illustration]
  • Andrew McGill [Animation]
  • Shane Hope [Sound]
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