Avery Dennison had a problem. Not a unique one unfortunately; the representation of women in c-suite positions was not high enough.
They wanted a campaign identity that would encourage women to apply for roles, and moreso, encourage those in positions that could influence the decisions to get them there.

Restrictions

• Must sit with existing title of 'Women.Empowered.'

Creative Director/Design Lead [Hands On, Client Facing]

‍Tasks: Creative Direction; Ideation; Quality Assurance; Illustrator, InDesign, Photoshop work.

• Male senior managers
• Women in the workplace
• Avery Dennison employees
• Located primarily in North America, would be pushed globally

Inspiration was taken from many places: He For She; Nike; Breast Cancer Research; Adidas; "This Girl Can".

The final piece wowed the client (with them saying it should be used for something bigger than an internal company campaign). 'Together' is self explanatory; it speaks to the business in that together they can achieve better results and pushes the mission to get women in the c-suite world by highlighting the word 'her'.

• Logo
• Posters
• Badges/Pins
• Guidelines