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Please Note: Rich Pictures, also known as Strategy Maps, often carry lots of confidential information and meaning. Therefore some details have been held back due to NDA’s…but know everything drawn has a reason behind it. (They’re actually pretty useless on their own, but when coupled with a storybook or other communication tool, they are a powerful tool to help generate conversation and explain complicated subjects.)
Pfizer’s Customer Marketing Division required a communications piece to help explain what it is they actually do within the company. Part of this was a logo and identity, however more importantly an illustration to show how their process works, and how it serves their customers.This Rich Picture shows how they observe things, take in information, filter it, and bring it back into the customer’s world.
Creative Director/Design Lead [Hands On, Client Facing]
Tasks: Creative Direction; Ideation; Quality Assurance; Team Management; Illustrator/InDesign/Photoshop work. [Illustration by John Rimmer]
