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Please Note: Rich Pictures, also known as Strategy Maps, often carry lots of confidential information and meaning. Therefore some details have been held back due to NDA’s…but know everything drawn has a reason behind it. (They’re actually pretty useless on their own, but when coupled with a storybook or other communication tool, they are a powerful tool to help generate conversation and explain complicated subjects.)
New York Life have over 170 years of experience, yet with the digital revolution in full swing, they needed to adapt and change. To help achieve their ‘One Finance’ vision and understand the challenges that might surface, an interactive session was produced. To help facilitate this, this Rich Picture was developed.
Creative Director/Design Lead [Client Facing]
Tasks: Creative Direction; Ideation; Quality Assurance; Team Management; Illustrator/InDesign/Photoshop work. [Illustration by Xavier Ren]
