Certain brief elements under an NDA

‍M&S wanted to improve their customer service. They required a concept for the programme to sit around, and an identity to be used on all materials.

Restrictions

• Not digital
• M&S Branding
• Cost (as always)

Creative Director [Client Facing]

‍Tasks: Creative Direction; Ideation; Quality Assurance; Team Management

• Customer service employees at M&S

Some fantastic work by designer Melissa Goddard meant my hands on work was kept to a minimum, and I was left to QA the project...and thanks to Mel, the QA was easy.

Custom water colour illustrations were commissioned on this piece, with the theme running throughout all communications.