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Certain brief elements under an NDA
Coca Cola wanted to make their internal communication more interesting. People see Coca Cola as a creative and innovative company through their products and advertisements, but that's not always the case internally.
Our job was to design an identity that represents the Coca Cola brand and clearly communicates an internal performance initiative.
Creative Director/Design Lead [Hands On, Client Facing]
Tasks: Creative Direction; Ideation; Quality Assurance; Team Management; Illustrator/InDesign/Photoshop work; Script Writing; Story Boarding; HTML Coding; Sound; Compositing.
The early meetings were...tricky. Not because of the client, but because some of the meetings had taken place without a creative mind in the room. We were in a dark place.
But once included, Ekaterina (Design Director) came up with some fantastic ideas, and the client loved them. With a clear understanding of the vision and goal, we were able to work out the strategy, tactics and tools to achieve the brief; coming up with a new identity that was strong and stood tall alongside the already established look.
