Certain brief elements under an NDA

‍In North America Audi had some specific KPIs they were targeted to meet. To achieve this, they’d developed 8 Key Success Factors.

Alongside numerous skills workshops and training materials (including interactive PDFs etc), a campaign was requested to push the Success Factors internally. When talking to Audi, it became apparent what they actually needed, was a bigger, overarching campaign for the strategy being implemented. Audi agreed, so we worked on it.

The first round of concepts were well received, however halted due to some client side restructure. One month later they were back in touch and keen to move forward. The focus was to be put on results, making sure to reflect Audi's history (which is extremely important to Audi).

Restrictions

• Must be able to be produced/controlled remotely
• NDA’s signed
• Cost (as always)

Creative Director/Design Lead [Hands On, Client Facing]

‍Tasks: Creative Direction; Ideation; Quality Assurance; Team Management; Illustrator, InDesign, Interactive PDF and Photoshop work.

• North America
• Busy sales people
• Dealership and area managers
• Remote workers
• Head/Main office workers

• Internal poster and email campaign, with various promo items