Part of a larger rework of the identity (seen here), all of Mind Gym's literature needed to be updated. A large range of products meant that hundreds of pieces of material needed to be produced, along with many templates.

The Restrictions

• Must reflect brand identity
• Must work in both US and International paper sizes
• Heavy senior stakeholder investment
• Cost for mass production

Creative Director/Design Lead [Hands On, Internal]

‍Tasks: Everything...Creative Direction; Quality Assurance; UI; AI; UX; Ideation; Direction; Adobe Suite; Java; Videography; Photography; Sound; etc...Everything.

• Business to Business
• FTSE 100 Companies
• S&P 500 Companies
• Global Audience

Lots...pretty much every form of business communication tool you can think of.
Two differing identities were required for the separate streams of business buyers, and the participants of the courses.

• Logo
• Brand Guidelines
• Iconography and infographics
• Digital and moving image
• Illustration and imagery, including custom photoshoot
• Various material formats
• Marketing assets
• Sales assets
• Typography
• Language/Syntax rules