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Thomson Reuters was launching an internal training program, but they were having trouble communicating what it was. That's where we came in with this animation.
They gave us specific instructions on the style they wanted, which was an overhead shot of a hand drawing things; a style that unfortunately is often overused, isn't the most creative, nor expressive of quality product. But, we managed to push the client a little further and be more creative with the approach.
The animation was a hit. So much so that our contact wanted to take the finished animation to the head of the brand and redo the full look of the company...Thankfully, we were able to convince them not to.
Creative Director/Design Lead [Hands On]
Tasks: Creative Direction; Quality Assurance; Script Writing; Storyboarding.
