Initially a logo and naming project for a training initiative at HubSpot, it quickly turned into a larger project that involved campaigns and styling. One of the ideas put forward was "Without U".
HubSpot invests heavily in its employees and, after speaking to people who work there, this is felt strongly throughout the company. Keeping that in mind, and with the goal of being the best in the business for their product and service, this concept was born.
Creative
Tasks: Ideation; Identity Development; Copywriting; Illustrator/Photoshop work
