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Unilever
European Supply Chain
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Unilever
The Brief/Purpose

Please Note: Rich Pictures, also known as Strategy Maps, often carry lots of confidential information and meaning. Therefore some details have been held back due to NDA’s…but know everything drawn has a reason behind it. (They’re actually pretty useless on their own, but when coupled with a storybook or other communication tool, they are a powerful tool to help generate conversation and explain complicated subjects.)

A huge piece of work for Unilever… This Rich Picture was used to explain a large company restructure, and how divisions would work together to serve the customer better.

My Role

Creative Director/Design Lead [Hands On, Client Facing]

Tasks: Creative Direction; Ideation; Quality Assurance; Team Management; Illustrator/InDesign/Photoshop work. [Illustration by John Rimmer]

Audience
  • Unilever employees (Europe)
Outputs
  • Strategy Map/Rich Picture
  • Brochure
  • Interactive PDF
Team
  • Myself [Creative Director/Design Lead]
  • Melissa Goddard [Designer]
  • Ceri Williams [Content Development]
  • John Rimmer [Illustrator]
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