Please Note: Rich Pictures, also known as Strategy Maps, often carry lots of confidential information and meaning. Therefore some details have been held back due to NDA’s…but know everything drawn has a reason behind it. (They’re actually pretty useless on their own, but when coupled with a storybook or other communication tool, they are a powerful tool to help generate conversation and explain complicated subjects.)

Part of a larger piece of work for Johnson and Johnson, this Rich Picture was used to help communicate a transformational journey within the company.

Creative Director/Design Lead [Hands On, Client Facing]

‍Tasks: Creative Direction; Ideation; Quality Assurance; Team Management; Illustrator/InDesign/Photoshop work. [Illustration by John Rimmer]

• Employees of Johnson & Johnson Diabetes Division (US based)

• Strategy Map/Rich Picture
• Brochure