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Certain brief elements under an NDA
Coca Cola wanted to make their internal communication more interesting. People see Coca Cola as a creative and innovative company through their products and advertisements, but that's not always the case internally.
Our job was to design an identity that represents the Coca Cola brand and clearly communicates an internal performance initiative.
Creative Director/Design Lead [Hands On, Client Facing]
Tasks: Creative Direction; Ideation; Quality Assurance; Team Management; Illustrator/InDesign/Photoshop work; Script Writing; Story Boarding; HTML Coding; Sound; Compositing.
The initial couple of meetings were…tricky. Not because of the client, but because meetings had taken place without a creative team member present, meaning unfortunately we weren’t fully aware of everything. Some strong, brilliant work by Ekaterina [Design Director] helped solve this, and the client loved the ideas.
Knowing the vision and true purpose meant we were able to work on the strategy, tactic and tools to fulfil the brief...and, come up with a strong identity that would hold its own alongside an already well established look.
