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G4S
Values Animation
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G4S
The Brief/Purpose

G4S was on a mission to make sure all their employees, no matter where they were in the world, knew the company's values inside and out. That's where I and my team came in. They tasked us with creating a communication tool that would showcase these values and could be accessed by anyone, anywhere, at any time. It had to be watchable on a person's own schedule and easy to find no matter where you were.

The Restrictions

  • Strong client input on metaphors and scenarios in video
  • Time pressured

My Role

Creative Director/Design Lead [Hands On]

Tasks: Creative Direction; Ideation; Quality Assurance; Script Writing; Storyboarding

Audience
  • All employees at G4S, globally
Outputs
  • Animated film
Team
  • Myself [Creative Director/Design Lead]
  • Julian Stelfox [Illustration]
  • Andrew McGill [Animation]
  • Shane Hope [Sound]
(Previous)
(Next)
ACM
[1 of 1]
Audi
[1 of 1]
Coca Cola
[1 of 2]
Coca Cola
[2 of 2]
Emeli Sandé
[1 of 1]
Eve Products
[1 of 1]
Freddie Mac
[1 of 3]
Freddie Mac
[2 of 3]
Freddie Mac
[3 of 3]
Friends Life
[1 of 1]
G4S
[1 of 1]
HubSpot
[1 of 1]
M&S
[1 of 1]
Mars
[1 of 1]
Microsoft
[1 of 1]
Mind Gym
[1 of 3]
Mind Gym
[2 of 3]
Omega Pharma
[1 of 1]
Parachute
[1 of 1]
Parent Gym
[1 of 1]
Pfizer
[1 of 1]
RBS
[1 of 3]
RBS
[2 of 3]
RBS
[3 of 3]
S.E.L.
[1 of 2]
S.E.L.
[2 of 2]
Salesforce
[1 of 1]
TIAA
[1 of 1]
Telefonica
[1 of 1]
The Specials
[1 of 1]
Unilever
[1 of 1]
Versace
[1 of 1]
Zurich
[1 of 3]
Zurich
[2 of 3]
Zurich
[3 of 3]