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Before arriving at Mind Gym they'd undergone a recent rebrand. Unfortunately, the identity wasn’t a hit with the CEO and owners, and therefore needed updating.
An energetic, professional, and trustworthy learning and development company, they consider themselves to be one of the movers and shakers; the ones that change how things are done.
Creative Director/Design Lead [Hands On, Internal]
Tasks: Everything...Creative Direction; Quality Assurance; UI; AI; UX; Ideation; Direction; Adobe Suite; Java; Videography; Photography; Sound; etc...Everything.
Lots...pretty much every form of business communication tool you can think of.
Two differing identities were required for the separate streams of business buyers, and the participants of the courses.
Many amazing people put in a lot of work on this project. There were lots of battles to get ideas accepted; some won, some lost. Without this team, it would not have been done...
Core design team:
Myself [Creative Director/Design Lead (hands on)] | Ekaterina Solomeina [Design Director] | Ian Friday [Design] | Melissa Goddard [Design] | Alida Romano [Design] | Ewa Hackworth [Design] | Steven Craig [Artwork] | Danielle Raye [Design] | Ella Hiti [Presentations] | Judith Wanderer [Design] | Thomas Barnett [Design] | Faye Dennett [Design] | Justyna Ramzska-Long [Design] | Russ Turk [Studio Management]
Consultant & Freelance
Michael Wolff [Consultant] | NB Studio [Consultant] | We Like Today [Consultant] | Matt Sanderman [Design] | Julie Binchet [Design] | Heiko Prigge [Photography]
