TIAA was going through a brand transformation and needed a way to communicate that to their employees. Along with events and other communications, we produced 5 videos to explain the brand and their new visual identity.

The Restrictions

• Brand Guidelines

Creative Director/Design Lead (Client Facing)

‍Tasks: Creative Direction; Ideation; Quality Assurance; Script Writing; Storyboarding.

• All employees at TIAA (primarily North America)

• Animations