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Certain brief elements under an NDA
Part of a larger identity piece (seen here), this animation sits alongside an internal identity.
Coca Cola wanted to get creative with some internal communication. Everyone outside the organisation experiences Coca Cola as creative and innovative, and through their products and advertising, they are (usually, with some noticeable exceptions); internally, that’s not always the same.
We were tasked with creating an identity that reflected the Coca Cola brand, and gave a clear look to an internal performance initiative.
Creative Director/Design Lead [Hands On, Client Facing]
Tasks: Creative Direction; Ideation; Quality Assurance; Team Management; Illustrator/InDesign/Photoshop work; Script Writing; Story Boarding; HTML Coding; Sound; Compositing.
The initial couple of meetings were…tricky. Not because of the client, but because meetings had taken place without a creative team member present, meaning unfortunately we weren’t fully aware of everything. Some strong, brilliant work by Ekaterina [Design Director] helped solve this, and the client loved the ideas.
Knowing the vision and true purpose meant we were able to work on the strategy, tactic and tools to fulfil the brief...and, come up with a strong identity that would hold its own alongside an already well established look.
