Please Note: Rich Pictures, also known as Strategy Maps, often carry lots of confidential information and meaning. Therefore some details have been held back due to NDA’s…but know everything drawn has a reason behind it. (They’re actually pretty useless on their own, but when coupled with a storybook or other communication tool, they are a powerful tool to help generate conversation and explain complicated subjects.)

Part of a larger piece of work for Friends Life, this Rich picture was used to help communicate how four divisions work together to create a pleasant experience for the company’s customers. Using the analogy of an airport allowed us to bring in many elements, in addition to the terminals and control tower.

Creative Director/Design Lead [Hands On, Client Facing]

‍Tasks: Creative Direction; Ideation; Quality Assurance; Team Management; Illustrator/InDesign/Photoshop work. [Illustration by John Rimmer]

• All employees at Friends Life (UK based)

• Strategy Map (Rich Picture)
• Instruction Story Book