Please Note: Rich Pictures, also known as Strategy Maps, often carry lots of confidential information and meaning. Therefore some details have been held back due to NDA’s…but know everything drawn has a reason behind it. (They’re actually pretty useless on their own, but when coupled with a storybook or other communication tool, they are a powerful tool to help generate conversation and explain complicated subjects.)

Mars wanted to build a winning community at their passionate and proud Greenville plant, pushing for a more empowered workforce. Part of that project was this Rich Picture of an American football team (a huge thing at the Greenville plant), which was used to help communicate the vision and strategy.

Creative Director/Design Lead [Hands On, Client Facing]

‍Tasks: Creative Direction; Ideation; Quality Assurance; Team Management; Illustrator/InDesign/Photoshop work. [Illustration by John Rimmer]

• Employees of Mars Food, Greenville (US based)

• Strategy Map/Rich Picture
• Supporting Materials